Don’t have a product or service
of your own to sell? It’s still possible to make money by selling
someone else’s product. One way of doing this is by becoming an
affiliate of another e-commerce site.
What is an Affiliate Program?
Under an affiliate program, an Internet merchant pays you to
send people to their site. Some will pay you a percentage of
sales resulting from your referral. Others will pay a specific
amount per sale, click-through, or other action originating on
your site. Some programs track sales from your referrals for the
life of a customer. Others pay you on purchases made by a
referral for a limited time only.
How do I find the right Affiliate Program?
The easiest way to find an affiliate program is to go to either
Commission Junction or LinkShare.
These companies have set up systems for you to
find, apply, and manage affiliate programs through their sites.
CJ and LinkShare will also pool your commissions so that you
receive one commission check in the mail, rather than separate
checks from every affiliate program you join.
Once you’ve registered, it’s possible to find
a program in almost any area that you are interested in.
Affiliate programs are listed by advertiser name or by category.
Take time to compare programs and select the ones that will work
for you.
The two best known affiliate programs are run
by Amazon.com and eBay. eBay will pay you up to $20 for each
active registered user you send to eBay. They also pay a small
amount for bids originating from your site. Amazon pays up to
15% on sales, and offers several ways to integrate affiliate
links into your site.
How do I put an affiliate link on my site?
Each program will give you instructions on how to establish an
affiliate link to their site. Usually, there is a Web page that
allows you to generate some HTML code to put on your site. This
code will display text or an image on your Web page that is
linked to the merchant’s site, and contains information that
lets the merchant know which click-throughs come from you.
Tips and Tricks
Don’t create a Web page that is simply a list of
affiliate links. That kind of page looks amateurish and won’t
bring you the kind of conversions you need.
Do create a site
that adds value to your readers. For example, if you decide to
join an affiliate program for a garden store, create a site that
contains gardening tips, a calendar, and special landscape
designs. Your readers will be much more likely to trust your
recommendations.
Do focus on a
niche market. An Amazon affiliate site with books on dozens of
topics won’t sell as well as a site focusing on a specialty.
Don’t sit back
and wait for traffic to come to you. Do market the site to your
target audience. If you’ve selected your niche carefully, this
will be easier to do. |